Links are the most common solution in affiliate marketing. A natural and organic way to lead readers where they want to go, they can be embedded behind text, images, and buttons. Links are easy to implement and generate the greatest results (particularly higher conversion rates) for content-driven websites, such as travel blogs.
How to create a link
Simply log in to the partner portal and click Solutions at the top of the page. Then, click Create a link and follow the instructions on the page. Make sure you have the URL of the GetYourGuide page that you want to link to.
To keep track of your link’s performance, you’ll need to give the link a campaign name and specify where on your webpage or blog post you plan to place it. After you provide this information, the page will generate a link that you can start using to refer people to GetYourGuide. Any clicks or bookings made through the link will be traced back to you, earning you a competitive commission.
To see how many clicks and bookings your links are getting, visit the Campaigns page.
How do I choose which GetYourGuide tours to link to?
- Search for the destination on getyourguide.com. Our platform ranks activities based on popularity (best-selling and top-rated tours).
- Choose tour(s) based on their relevance to your content. Play around with our platform to explore different and unique categories that will appeal to your audience.
- Prioritize tours with high ratings and a large number of reviews.
There are five main types of landing pages on GetYourGuide.
Activity landing page
If you have a specific tour you’d like to promote, this is the way to go. For example: Paella Cooking Experience in Barcelona
Attraction landing page
This option is best if you’re introducing a must-see attraction. Attraction pages list all of the tours we offer at a specific attraction. For example: Eiffel Tower
City/country landing page
Direct your audience to a city/country landing page if your content is about a city in general. Linking to a city page will give your readers a good overview of things to do there. For example: Rome
Search results landing page
Select the search results landing page if you have a particular activity type in mind but want to offer a range of choices. For example: Berlin biking tours
Want to introduce your readers to GetYourGuide? Allow them to explore our tours and activities in general here. For example: www.getyourguide.com
How should I implement links in my content?
Using relevant links in the right context/content is effective because it creates a sense of trust for the customers and also fulfills their needs by showcasing what they are looking for.
1. Check the content relevancy. Even if you are integrated in top-performing pages, check if it matches the GetYourGuide inventory. Offer products that naturally fit the page content — the more accurate they are, the higher the click-through rate.
2. Place your link above the fold. It’s proven that 50% of the visitors see the content in the first paragraphs of the page, and this percentage decreases the lower in the page the reader goes. Only a few readers scroll all the way to the bottom.
3. Format your links correctly. Highlight the links to make it clear to your readers that you are promoting an activity, and that by clicking on the link they will be directed to GetYourGuide. We suggest using colors and bold fonts for linked text, and creating blocks in between paragraphs with highlighted hand-picked tours. You can also have an agenda at the top where you can showcase tours if an article is specifically dedicated to a specific destination.
4. Use call-to-action (CTA) phrases and buttons. A call-to-action is a word, phrase, or sentence that tells your readers exactly what you want them to do next. This tactic is especially useful when it comes to encouraging readers to click on affiliate links to GetYourGuide.
Here are some examples of how to include calls to action in your posts:
“Discover the best food tours in Paris here.“
“Check out this page for more details.”
“Head here for more of my favorite tours.”
By making it easy for your readers to understand where you’re sending them, you create a clear directive and a low barrier to entry. This encourages immediate action. Make sure to highlight your links with bold or different colors — the more visible your links are, the easier it will be for readers to click through.
5. Keep it natural. Links for GetYourGuide tours and activities don’t make sense outside of context — and they’re not effective this way, either. When linking to GetYourGuide tours and activities, talk about them in a natural manner. Giving a review, for example, engages the reader and establishes a sense of trust. If you can’t give a personal account of a GetYourGuide experience, recommend which tour or activity you would choose if given the opportunity.
Give the reader a reason to be interested in the link and introduce the product you’re promoting before each link. For example, if you’re writing about the top things to do in Paris and one of your favorite places is Montmartre, you could provide a link for guided tours of the area:
"Montmartre is a romantic neighborhood full of cobblestones and sparkling plazas. Whenever I’m in Paris, I always stop here. If you’ve never been before, I highly recommend taking a guided tour. It’s the best way to get a sense of the history and local culture. This is the tour I took when I first visited. It’s the best! My guide was super knowledgeable and funny — he even told us where to find a favorite café of his! You can also find other options here."
6. Track your performance. Always add a campaign name so you can track how many readers click and book through your link or widget. It’s the only way to monitor your performance and determine which links are generating revenue and which need to be optimized.